The USFL is back! For the first season since the 80s and they came to Compadre to help them create a modern, unique and flexible brand for the league relaunch. My role was to create an original brand using legacy and tradition, but in a contemporary manner. We created ads, banners, key art, broadcast looks and a complete styleguide so that their brand can be consistent across all platforms. Safe to say, with the anticipation for season 2 in 2023, their brand was a success.