Court Bivens (Reycor CEO) reached out to me to refresh their brand identity. Together, we discovered an audience for them to tap into and a visual voice for them to be spoken with. We felt it very important to create a brand that expresses values of support, progress and people. Through the creative process we discovered a symbol that works well with their name that resembles what they are, a "greater than" icon. By surrounding this brand around this icon the message will always be consistent around the brand.